Demand Side Management

Empowerment

Internet communications makes self-service possible. With self-service customer interactions, the customer is in control of the process. The system is passive and customers become empowered with the choice of when and how they will interact in what has been called ‘opt-in marketing’. This is a very powerful concept for industries such as utilities where the relationship is information-driven.

Market Segments of One

Customers access JIMMI through a customized front end where they enter consumption data and account details. JIMMI creates a consumption profile that is particular to that end user. It is optimized against the supply offering. The customer then has the choice of selecting a contract and initiating a change, if applicable.

Load-Management

Our proprietary technology can be used to manage load within a simple contract structure. Demand-side participation is supported in JIMMI where fixed volume contracts can be sold back as offers.