Any organization with an electronic relationship with a wide number of customers will be able to use JIMMI to drive electricity and similar product sales to their customers, without having to become an electricity specialist. This can be bundled with existing offerings, yet it will be personalized to each customer.

JIMMI provides an opportunity to leverage off the already strong relationships with customers, as well as exploiting the network effects that the internet offers.

The proprietary technology enables alternative supply options to be incorporated easily into the underlying pricing engine, therefore enabling customers to optimize their non-monopoly energy component offering, whilst also bundling utility products with other products.

The benefits are increased stickiness of host websites, with improved leverage through strengthening of customer relationships, whilst providing for the opportunity to earn increased revenue.