JIMMI is a self-service forward pricing tool for electricity customers and suppliers.

Its proprietary technology can be used to establish retail prices, and manage offers and demand-side response within a simple contract structure. JIMMI uses patented technology (New Zealand Patent No. 528467, Australian patent No. XXX, US patent No. YYY

The approach utilizes standard risk management practices associated with forward prices; the supplier's expected opportunity cost of supply.

Its features include an ability to draw data from network and registration databases using Web Services, the new language of internet connectivity. Automation through web self-service will reduce the total costs of service, and increase customer satisfaction.

It expands an e-Business or web presence by providing a simple means for end users to feel in control. They establish and self-manage their contracts themselves. This creates a simple way to sell through third party customers, which improves a supplier's ability to segment markets and lock in service or trading margins.

Demand-side participation is supported in JIMMI where fixed volume contracts can be sold back as offers.