JIMMI is a self-service forward pricing tool for electricity customers and suppliers.

Its proprietary technology (New Zealand Patent No. 528467) can be used to establish retail prices, and manage offers and demand-side response within a simple contract structure. Demand-side participation is supported in JIMMI where fixed volume contracts can be sold back as offers.

The approach utilizes standard risk management practices associated with forward prices; the supplier's expected opportunity cost of supply.

Its features include an ability to draw data from network and registration databases using Web Services, the new language of internet connectivity. Automation through web self-service will reduce the total costs of service, and increase customer satisfaction.

It expands an e-Business or web presence by providing a simple means for end users to feel in control. They establish and self-manage their contracts themselves. This creates a simple way to sell through third party customers, which improves a supplier's ability to segment markets and lock in service or trading margins.

The company has evolved through New Zealand's retail electricity market reforms, and focuses its business on that country, as well as Australia, the United Kingdom, and the United States.